Sophie Beuscart

Professional Status

Open to opportunities

Contact

About Me

After 10+ years in Corporate Communications, followed by a MBA specialised in Innovation & Entrepreneurship, I now want to help companies succeed in their digital transformation and develop collaborative innovation through a start-up state of mind within their organisation. My past experience in communication as well as my appetite for digital transformation & innovation, my ability to connect, accompany, federate and animate teams will be key to succeed.

Experience

Change Communications Head

Alstom Grid
2012 to 2014
  • Creating & implementing change communications programs to maximise stakeholders’ adoption, facilitate change and minimise resistance to change for the Sourcing, Logistics, Quality and Production global functions.
  • Executive Vice-Presidents support: preparation of all communications materials - power points, Q&A, statements, reporting on change adoption, messaging platform customised to each target audience.
  • Development of communications tools to explain change and motivate impacted employees: internal radio, comic strips, videos, town hall meetings, conference calls. Implementation of Yammer (Enterprise Social Network) and creation of communities to break silos, facilite communication and promote innovation.

International Products Communications

Areva T&D
2007 to 2012
  • Definition & implementation of marcom plans for the BU Products worldwide (7000 employees, +40 production units +50% of the turnover). Coordination and management of 8 product lines and leadership on strategic projects: inaugurations of new production units (8 in India & 2 in China), integration of acquired companies (Passoni et Villa, NxtPhase), promotion for new products (UHVDC transformers, Green Transformers, NTIC transformers).
  • Change Management: accompanying teams to implement lean manufacturing in all production units worldwide (videos, interviews, internal news, project journal). Development of an internal forum to exchange on best practises.
  • Evens management and Internal Communication: monthly internal newsletter, development of the annual seminar from A to Z (+200 participants), editorial planning and execution (intranet, billboards, tv screens).

Europe Communications Leader

Alstom Transport
2004 to 2007
  • Lead, manage and coordinate all communications projects in Europe. Management of 10 employees and PR agencies in Italy, Nordic Countries, UK, Benelux, Greece, Poland, Romania and Russia.
  • Significantly improved media relations in Europe with the development of press workshops (Tramways, VHS, ERTMS) for the economic & trade press.
  • Definition and implementation of public relations plans for strategic offers (Vilnius, Moscow-St Petersburg High Speed Line).

Communication Transformation Leader

Alstom Transport
2002 to 2004
  • Lead and coordinate the transformation of Communication becoming a strategic function reporting to the CEO.
  • Audit & elaboration of a transformation plan for the function. Development of the new organisation: vision, mission, objectives, roles & responsibilities, job descriptions, ways of working. Organisation of internal roadshows.
  • Development of new processes: budget planning, communications project (ISO 9001 certified), and of a dashboard to pilot communications’ activities and their ROI.
  • Management of the worldwide communications budget (>16 million €) and frame contracts with suppliers.

Internal Communication Manager

Alstom Transport
1997 to 2002
  • Development of intranets for the various business units (Service, Partslink, Traction & Equipment), internal newsletters, team building and seminars. Management of an internal employees’ survey and development of an e-magazine for all employees in 7 languages.

Marketing & Communication Specialist

Temporary agencies
1994 to 1997

Skills

  • DU- Digital Fabrication - FacLab Gennevilliers - Dec 2016
  • MBA - CNAM - 2015/16 - Innovation & Entrepreneurship
  • Master of Management & Marketing International - ESG (1994)
  • Master Modern Languages (English, Spanish) - La Sorbonne Paris IV - 1993
  • From Manager to Leader - FUN CNAM 2016
  • Digital Marketing - UNOW 2016
  • Making Change a Success- COURSERA ESSEC 2016
  • Innovate in a digital world-FUN-EcoleMines 2016
  • Communications Strategies
  • Media Relations
  • Editorial, Digital Coms & Events
  • Project Management
  • Budget Management, KPI & ROI
  • Change Management
  • Marketing
  • Diplomacy
  • Enthusiasm
  • Resilient
  • Pedagogy
  • Creativity
  • Organization